Special Report

Guest Satisfaction Goes Digital

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Using Technology to Create Personalized Experiences

As guests return from 18 months at home, they’re looking for new experiences and expecting top-notch service. Hoteliers, meanwhile, are struggling to find line-level workers and are moving more operations above property. Fortunately, the accelerated adoption of technology like Customer Data Platforms and digital communication tools are helping hotel companies provide instant gratification and personalized experiences all along the guest journey, including the on-property experience. With the right data integrations, hoteliers can drive ancillary revenue while creating “wow” moments for their most valued guests.

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